BACKGROUND
Even when the client was already selling online, ACoS was above 60% due to issues arising with the ad campaigns. The high cost of promotion was not adding to sales growth.
CHALLENGE
With data-driven personalized search, a merchandiser can leverage algorithms to great advantage. The algorithm uses that information and the merchandiser’s work to optimize the buyer experience. For Lil Monk, the most tedious task was identifying the algorithm that maximizes revenue and improves the user’s experience.
STRATEGY
Identification of Competitors through research
Keywords & Search Term identification
Strategic Ad Campaign Planning
SOLUTION
Rigorous & constant research
Analysis and Research Reporting
Substantial changes in the algorithm of amazon.com
Creation of new-age ads
RESULTS
ACoS decreased to less than 10%
For some products, ACoS came to less than 3%
