After putting up an ad, you need to make sure that you have used the same to re-targeting the audience. How? Well, take a look at these tips.
- Segmentation of Visitors
The first thing that you need to do is to segment the visitors. You need to target the audience according to the way you are marketing your products. Every product is not for every segment and you must focus on targeting to the right audience. So, you need to make a list of the people who have visited specific segment of the website and then use all the emails that you have stored in your database, to send out newsletters that they are interested in. You can also set up segments to target past customers to get super granular with your campaigns.
- Don’t Skimp On Design
Design plays a very vital role in getting you the right attention. This means that if you are not going to give much importance to the way you have created the campaign, then you are going to lose big time. If you are looking on a great return on the investment that you have made, then you need to put in an effort to create a design strategy, which churns out amazing results.
- Increase CPM and Budget
You have to keep aside a certain budget for the ads when you are going to plan them. You just cannot allocate peanuts when it comes to the planning strategy because the potential customers might be looking for a great deal of design and methods of ads that will lure them into the purchase. CPM is the cost you pay per thousand impressions of your ad. The lower the CPM, the less often your ad will be displayed.
- Go Dynamic
Dynamic not always mean that you have to spend thousands on the marketing plan that you have hatched to get the best of what you have invested. The idea must be smart enough to make you reach across the segments in the available time slot. E-commerce stores need to have ads that can be used again and again to lure customers for making more purchase. The only catch with dynamic ads is that you have to hit a certain number of unique visitors per day before AdRoll with let you run with them that can be taken care of by putting more and more creative designs.
- Don’t forget Facebook
Last but not the least; don’t forget the power of social media. The biggest advantage that works in your favor is they are free and can be used for the number of time you want. FaceBook allows you to share the news on the news feed and if you are going to compare it with the rest of the social media, it is head and shoulders above the rest.
