Case Studies

Mysore Deep Perfumery House (Zed Black & Mezno)

BACKGROUND The seller was stuck with one marketplace in online business with single product category and failed to manage selling product online because of which faced losses. Online research for understanding market aspects could not be performed with an unskilled team. STRATEGY Meticulous research process was undertaken which identified problems with listing, selling prices, images […]
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BACKGROUND Ratan Ayurvedic Sansthan was facing consistent issues with an out of place supply chain structure. Inappropriate Packaging was leading to extensive product damage. Lack of focus on packaging label, material and delays due to dispatching problems were adding to order cancellations and extensive pick-up re-attempts. CHALLENGE • Lack of online sale know how. • […]
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Vishal Steel Emporium

BACKGROUND As a brand that relies heavily on high offline sale, Vishal Steel Emporium was less inclined on going online for wholesale business. Packaging issues were adding to product damage. Dispatching problems arose due to lack of focus on packaging label, material and delays leading to order cancellations and large scale pick-up re-attempts. CHALLENGE Lack […]
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BACKGROUND Even when the client was already selling online, ACoS was above 60% due to issues arising with the ad campaigns. The high cost of promotion was not adding to sales growth. CHALLENGE With data-driven personalized search, a merchandiser can leverage algorithms to great advantage. The algorithm uses that information and the merchandiser’s work to […]
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