Even when the client was already selling online, ACoS was above 60% due to issues arising with the ad campaigns. The high cost of promotion was not adding to sales growth.

With data-driven personalized search, a merchandiser can leverage algorithms to great advantage. The algorithm uses that information and the merchandiser’s work to optimize the buyer experience. For Lil Monk, the most tedious task was identifying the algorithm that maximizes revenue and improves the user’s experience.

Identification of Competitors through research
Keywords & Search Term identification
Strategic Ad Campaign Planning

Rigorous & constant research
Analysis and Research Reporting
Substantial changes in the algorithm of
Creation of new-age ads

ACoS decreased to less than 10%
For some products, ACoS came to less than 3%


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