BACKGROUND
The seller was stuck with one marketplace in online business with single product category and failed to manage selling product online because of which faced losses. Online research for understanding market aspects could not be performed with an unskilled team.
STRATEGY
Meticulous research process was undertaken which identified problems with listing, selling prices, images quality, product description etc. Need to lay greater focus on relisting the product and adjusting selling price with an appropriate profit margin was realised.
CHALLENGE
• Multiple sellers in the market with similar product.
• Deciding the optimum product combinations and variations (offer packs of 2/3 etc).
SOLUTION
• Filed cases with the marketplaces and restricted the other sellers selling the same product.
• Increased their presence on all domestic marketplaces.
• Worked on reviews & ratings for increasing sales and visibility.
RESULTS
• Huge hike in profit margins.
• Powerful presence in Domestic marketplaces.
• Product positioned in international marketplaces.
