As we all know, to make any marketing campaign work, you have to design a strategy that will be able to pull it beyond the rest of the competition you are dealing with. In Ecommerce, search engine optimization also plays a vital role where it will not only give you the traffic that you are looking for, but it will also help you covert them into sales. Here are the top focus areas that you need to give importance to.
- URL
If you have more than few pages that are running the same URL at your electronic commerce site, you need to ensure that the page you have chosen is the page that gets shown regardless of which URL is used.
- Speed And Accuracy
The speed of the site plays a critical role when it comes to getting the right ranking. Make sure that you are reporting site speeds in the 100-200s of Milliseconds.
- Right Optimization
The site must be optimized for the use at different platforms that will allow the users to view them at desktop, tab or on their Smartphone.
- Check The Errors
Use the webmaster tools on continual basis to ensure that all the errors that are related to the site are kept at bay. The errors may include broken links, 404 pages that are not being indexed, or errors in sitemap file, to name a few.
- Reviews and details
In Ecommerce platforms, customer reviews also play a vital role in luring the customer to buy more from you. If you have more positive reviews at your site regarding to a specific product, then you can be sure it sells more and gets more popular.
- Enable Rich Snippets
Always ensure that you have included all the details that will help the end consumer at the time of making the final purchase. Points like price, availability, and review ratings should always be there right at the search engine so that you will be able to attract clicks and visitors to your page.
- Content
Last but not the least; the content at the site. Content plays a very important role in the search engine optimization as it is the only place where you could use the keywords whenever and wherever you like. You must include a detailed product description along with the customer reviews at each segment so that the buyer gets all the details he is looking for. In order to separate yourself from competitors, focus on the psychology behind the product. Anyone who is at you portal to make the purchase would obviously want to know the details of the products before he buys it.
