BACKGROUND
As a brand that relies heavily on high offline sale, Vishal Steel Emporium was less inclined on going online for wholesale business. Packaging issues were adding to product damage. Dispatching problems arose due to lack of focus on packaging label, material and delays leading to order cancellations and large scale pick-up re-attempts.
CHALLENGE
Lack of online sale know-how
Wide and exhaustive Product Range
STRATEGY
We created a model for online sale, pooling in full range of available online products and built customer confidence in the new mechanism.
SOLUTION
• Complete revamping of store management
• Training client’s team on the new model of management
• Remodelled Courier Co-ordination to avoid pick-up reattempts
• Prompt Customer Revert/Feedback Design
• Timely ordering of Packaging material
• Orders Scheduling to solve pick-up reattempts
• Strategic Solutions to overcome the SLAs (Service Level Agreement)
• Devising Pricing Reprising Strategies for generating Higher Sales
RESULTS
• Sales Growth by 48%
• Decline in Returns by 35%
• Decline in damaged products 40%
• Increase in Profit margin by 38%
